Despite the recent drive to create better in-store experiences for customers, experiential retail is still behind on one major marketing aspect: measurement. Most experiential marketing reporting has been culled from event attendees — questionnaires, redemption rates, email opt-ins, etc. It’s been very analog in a way. There is a growing need for increased immersive touchpoints as part of the user experience so marketers have more data points to collect and synthesize.
From speeding up the supply chain to adding personalization and making shopping more convenient — technology is fundamentally transforming the business. Here’s what you need to know.
To gather insights on the current and future state of IoT, we talked to 23 executives involved with IoT. We asked them, “What skills do developers need to have to work on IoT projects?”
To meet growing consumer expectations and remain competitive in retail’s evolving industry, it is essential to establish a strong digital core and leverage the benefits this provides: understanding motives behind consumer purchases, creating personalized shopping experiences, offering innovative delivery services, and more.
Choosing a development tool based on its popularity isn’t a bad idea. Popular tools are usually more stable, and they often have more resources and community support than less popular tools. Developer satisfaction is another key indicator of a good tool, and for the JavaScript ecosystem, I’m going to show you some significant research on both of these criteria.
“Internet of Things” and “Machine Learning” can seem like buzzwords. They are both in the “Peak of Inflated Expectations” stage on Gartner’s emerging technologies hype cycle, but together they will change the world in various capacities in the next couple of years.
As organizations move towards a faster flow of automated software delivery, agile change management has become an imperative. So how do you achieve it?
Change management controls the gateway between development and deployment. It does not assess the technical worthiness of a change, nor does it build, test, and deploy a release. Its objective is to control, manage, and mitigate the risk of changes to the production environment.
The surface area for testing software has never been so broad. Applications today interact with other applications through APIs, they leverage legacy systems, and they grow in complexity from one day to the next in a nonlinear fashion. What does that mean for testers?
Wandering discussion. A sprawling lack of focus. Thoughts that echo through your head such as, “Oh my God, if I hear another comment about needing better snacks, my head is going to explode!” Does this sound anything like your experiences during sprint retrospectives?
Hundreds of developers have written blog posts recommending thousands of different podcast series. There’s no shortage of such recommendations for software engineers, so I won’t subject you to another one of those lists.
